Luxury and super-verticalisation of the supply chain: from birth to death of...
Today my colleague Scheherazade Daneshkhu has written a terrific piece about the luxury race to the vertical – the move among the big groups to own not only their own manufacturing and retail, but...
View ArticleIs wool a luxury brand?
Stuart McCullough, the CEO of Woolmark, wants to relaunch wool as a brand. A luxury brand. Woolmark, of course, is already a logo, and there are unquestionably luxury fibres (see cashmere, vicuna,...
View ArticleLVMH and Loro Piana: the family values campaign
So instead of buying Tiffany or Burberry, as long rumoured, LVMH has snapped up Italian brand Loro Piana, known for their baby cashmere and vicuna, which take soft to a whole other level. It’s a...
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